Grades: Grade 5

Welcome to an exploration into both the historical and contemporary landscape of advertising in London, Ontario. Through the use of Museum London’s digital archives we will use primary resources to examine the roots of advertising utilized by well known London based companies such as; Kelloggs, McCormicks and Labatts. Through inquiry, observation and creative exploration, we will uncover the historical strategies, messages, and influences used by recognizable London based companies. Advertising has long been a significant part of our everyday lives – even prior to the era of digital technology, television commercials and tiktok.  In London, Ontario iconic businesses like Kellogg’s…